We all know that social networking has really increased a lot in past few years. Nothing will work without network. It helps us to enlarge our environment. The year 2008 witnessed great growth for social media, sharing and networking properties and applications. More than 60% of the Indian internet users are using one of the social media platforms. We are witnessing a co-existence of global, local and niche based social networking platforms. Besides broad based networks, categories such as professional, education, entertainment and games will emerge as strong growth drivers for the social media. The second aspect that emerged in 2008 was the fact that young users in the age group of 18 to 24 from tier II and tier III cities began to aggressively enroll into social networking platforms. This is a healthy trend, given that social networking satisfies key needs of this young population besides enabling them to express across borders. To sum up, 2008 has been a remarkable year as consumer, advertisers and the entertainment industry have been able to realize the growing popularity of online space. Thus it is expected that this will continue at a much faster pace in this present year.
